Stream all of ITV and so much more only on ITVX, the UK’s freshest streaming service. So fresh, you’ll find more new shows for free than anywhere else. Every week, a wave of brand-new content lands on your screen – from laugh-out-loud sitcoms and irreverent game shows to classic dramas, cult favourites, and exclusive event extras. ITVX is the new home of the former ITV Hub, but it’s bigger, better, and fresher than ever. The platform is packed with films that refresh regularly, thousands of iconic British and American box sets, and exclusive series you won’t see on any other UK streaming platform.

Whether you want to watch live events as they happen, catch up on last night’s drama, or dive into an on-demand library that never stops growing, ITVX delivers. Feel like you’re right there in the stands with world-class sport streaming straight to your screen in real time. Share the biggest moments in TV – the moments that bring us together. Watch the nation’s biggest live events that connect millions. It’s all yours to play with: tune into what you’re into, whenever you want. Live, on demand, catch up – you decide.

Want even more? Go ITVX Premium to stream even more fresh shows and films, including the very best of BritBox. All ad-free* across the on-demand library. Whether you’re at home on the big screen or on the go across multiple devices, premium subscribers enjoy uninterrupted viewing. The premium tier unlocks a deeper catalogue of content, from acclaimed British box sets to exclusive international series. It’s the easiest way to watch ITV online without any commercial breaks – perfect for binge‑watching sessions.

*Ad-free applies to our on-demand library only. Programmes may contain ITV promotions where contractually required. Live TV plays with ads.

ITVX brings together a vast library of classic and contemporary television. Dive into hilarious sitcoms, edge‑of‑your‑seat dramas, and cult classics that have defined generations. From iconic British productions to must‑watch American imports, the selection caters to every taste. The platform adds new titles every week, so there’s always something fresh to discover. Whether you’re a fan of gritty crime thrillers, period dramas, or irreverent panel shows, ITVX has you covered.

Beyond streaming, ITVX offers a bonus for savvy shoppers. ITV Kerching, powered by Kindred, provides users with shopping discounts by using accessibility permissions to access the URL of brands’ websites in their browsers with available coupon codes. It’s an extra perk that makes the ITVX app even more valuable – combining entertainment with everyday savings. (If you’re not interested in shopping features, you can simply ignore them and focus on the vast streaming content.)

What makes ITVX different? It’s the freshness. The UK streaming service offers more new free shows than any competitor, with a weekly refresh that keeps the catalogue exciting. The app is designed to be fast, intuitive, and accessible on every device – smart TVs, phones, tablets, and laptops. Share moments, watch live events, and catch up on demand. ITVX is right here, right now. Stream free or upgrade to premium for an ad‑free journey through the best of British and international television.

So if you’re looking for a free UK streaming service that constantly evolves, ITVX is your destination. Download the ITVX app today and start exploring unlimited entertainment – from live sports and blockbuster films to exclusive series and classic box sets. It’s all fresh, and it’s all yours.